Curriculum
Experienced Marketer & Data Analyst specializing in performance accounts. With experience in the following verticals: finance, education, hospitality, consumer electronics, fashion, eCommerce, luxury, leadgen, entertainment and gaming for user acquisition.
previous employers
Consultant
NOV 2016 – MAY 2023
Performance lead/Growth Hacker consulting with vc funded startups for paid acquisition, marketing automation, marketing operations, CRO, CRM, business intelligence & analytics.
Warner Bros Videogames Consultant
Data & marketing operations, CRO acquisition lead in charge of multiple game launches, providing business intelligence and strategy for acquisition team in YouTube, Facebook & TikTok.
Facebook Operations Manager Latam.
Lead Growth & Data operations/reporting for WhatsApp/Ads team in Latam & North America supporting BSP's
Head Of Performance & Product Manager
Lead Paid acquisition efforts across channels. Define and implement strategy while optimizing marketing stack, analytics, A/B testing, funnel optimization and manage external agencies and contractors.
Performance Marketing & Data scientist.
App Marketing in the fintech advertising telco vertical focused on loyalty and Retention, Lead analytics and reporting for telcos, operations, finance and marketing in tableau.
Head of Performance.
Develop, Implement and optimize demand and supply campaigns for all acquisition channels and CRM. While overseeing Implementation of new tracking & reporting initiatives for current and new channels.
Head Of Performance & Product Marketing.
Develop SaaS products in the Wi-Fi marketing/advertising space. Develop. implement and optimize online marketing campaigns integrating marketing automation (email – SMS - Chatbots) for user acquisition, retention and loyalty for SMB.
Head of Paid Growth
Develop high performance, data driven initiates to execute, optimize, automate and scale paid customer acquisition efforts. Define, launch and measure tests to improve performance of KPI’s (CAC, ARPU, LTV) across channels and product.
Growth Hacker & Product Marketing Consultant
Develop and implement marketing, product & support strategies to launch Datagran's AI products into the US and other major markets. While working with product stakeholders to enhance functionality and interface.
Growth Hacker / Performance Manager
Develop and execute strategies designed to meet performance goals and branding opportunities in different digital channels while overseeing implementation and optimization to maximize growth and expansion opportunities within Latam, Turkey & Russia.
Interaction PPC Manager
Lead a senior team of SEM specialists overseeing development and optimization of paid search campaigns for Colgate, PlayStation, Chanel, Marriott Hotels, Energizer Holdings, Tiffany & Co. and more.
BI & Digital Media Consultant
- Develop and implement Business Intelligence & Digital Media strategy to maximize qualified lead acquisition from affiliate, adwords, bing, Facebook, retargetting, contextual, ppv and email.
Digital Media Manager at TBC.
Marketing Lead in charge of planning, implementation, and optimization to maximize growth and expansion opportunities within paid portfolios Build and maintain senior-level client relationships to position the agency as a trusted business partner, adviser, and search expert