Johan Garcia: Leading Digital Growth for Ambitious Brands

I help companies dominate their market and unlock rapid, measurable growth. With 13+ years building and scaling revenue engines for startups and Fortune 500 giants—including Warner Bros. Games, PlayStation, Amazon, and Meta—I deliver proven results in lead generation, paid acquisition, and full-funnel marketing strategy.

From multi-million dollar campaigns to cutting-edge AI launches, I bring the technical depth and creative strategy to turn ambitious goals into industry-leading outcomes.

Let’s Accelerate Your Growth

Meet Johan Garcia

Fractional CMO & Paid Acquisition Architect

Trusted by leading brands and fast-growing startups, I specialize in scaling profitable customer acquisition and building high-performance marketing teams. My expertise: integrating analytics, automation, and breakthrough creative for predictable pipeline and next-level ROI.

Proven Impact

Netflix & PlayStation: Directed $60M+ in ad spend, boosting Trials by 40% while driving double-digit ROI improvements.
Townsquare Media: Engineered a 50% lift in qualified leads and slashed acquisition costs by 40% in less than a year.
Meta (Facebook): Orchestrated ad ops for WhatsApp across LATAM & North America, delivering 15% quarterly revenue growth.
MenoLabs (Ecommerce): Grew MRR from 55k to 4.5m in 10 months across Paid Social .
Startup Portfolio: Repeatedly exceeded aggressive user acquisition and ROI targets through strategic channel mix and stack innovation.

How I Deliver Results

Performance Marketing & Lead Generation

Strategy and hands-on execution of high-ROI paid campaigns across Facebook, Google, TikTok, YouTube, and programmatic.
Audience segmentation, retargeting, and funnel optimization to maximize every marketing dollar.
Expert in SaaS, lead generation, ecommerce, pay-per-call, and B2B growth.

Full-Funnel Digital Strategy

End-to-end digital planning: SEM, SEO, paid social, CRO, landing page design, and analytics integration.
Brand positioning and creative development for breakout campaigns.
Data science-driven reporting and attribution modeling for continuous optimization.

Marketing Operations & Automation

Build and refine marketing tech stacks for scale and speed—no wasted spend.
Process and workflow optimization across teams, from agency to in-house.
Training and enablement for marketing teams to own best-in-class execution.

Results That Speak

Townsquare Media

Integrated 7 channels for a unified growth strategy.
Increased qualified leads by 50% and reduced CPA by 40% in under 12 months.

Meta (Facebook)

Managed ad operations for WhatsApp/Ads across LATAM & North America.
Drove 15% ad revenue growth quarter-over-quarter.

Startup Portfolio

Designed and executed multi-channel user acquisition programs.
Beat acquisition targets by 30%+ while improving campaign ROI by double digits.